FOCUSED ON THE FUTURE:
THE HYUNDAI BRAND
Hyundai. It is the name of the world’s largest shipbuilder. It is the name of one of the world’s largest automobile manufacturers. It can be found on the latest technology, the most rugged construction equipment, and the most advanced line of forklifts on the market.
The name Hyundai on a forklift is your assurance of:
- QUALITY engineered into every component in our forklifts
- ECONOMY that delivers a low overall cost of ownership
- RELIABILITY to keep your operation running profitably
- DURABILITY to withstand even the toughest work
- SAFETY to help protect your staff and your facilities
- COMFORT that translates into greater productivity
- SUSTAINABILITY to create a better future for all of us
- INNOVATIONS that assure all of the above
OUR BRAND HAS EVOLVED
AS OUR COMPANY HAS GROWN
Our global corporate brand, HD Hyundai Xitesolution, reflects our mission of providing cutting edge solutions to the challenges faced by businesses, consumers, and communities around the world. While we pursue growth, we exist to help our dealers and their customers achieve the dreams and goals they have set for themselves. The elements of our brand define our global mission:
Our FORWARD MARK symbolizes our forging ahead to create a better more efficient and productive world
HD stands for HUMAN DYNAMICS and the idea of helping individuals achieve their goals
HYUNDAI XITESOLUTION is about providing you with solutions to help you compete in an ever more competitive world
MATERIAL HANDLING showcases the focus of our efforts: building forklifts that offer you more of everything you need to succeed
All of this is expressed in the promise we make to forklift owners:
